How Brand Reps Could Be Hurting, Not Helping, Your Small Business, Part 2

Part two of the series of why and how using brand reps might be hurting rather than helping your business. Many small businesses are turning to brand reps and influencers for their product photography. While this option may seem more cost-effective, it can be damaging to your style, potential sales, and overall brand image. Let’s explore why using brand reps for small business photography isn’t always the best route.

The Problem with Brand Reps

Brand reps are typically models or influencers that have a large social media following. When you pay them to take pictures of your products, they will usually post the images on their own platforms. This publicity is great, but it comes with a few problems:

First, you will have little control over the quality of the photographs and the styling of the product shots. You won't be able to customize the images to fit in with your branding or aesthetic vision and you won't be able to ensure that everyone takes photos in a consistent manner. This can lead to inconsistency across different platforms and channels when customers view your products.

Second, if you're paying someone else to take photos of your products, then you're missing out on an opportunity to showcase your products in the way you want. Professional product photography is often one of the first impressions customers get when they come across your website or social media page -– so why not make it something special? When you take matters into your own hands by hiring a professional photographer, you can have images that truly capture what makes your business unique!

The Bottom Line

Using brand reps for small business photography may sound like a good idea at first –- but when it comes down to it, it can actually damage both your style and potential sales! Instead of relying on others for product photos, consider hiring a professional photographer so that you can have stunning images that capture what makes your business unique -– without breaking the bank!