How Brand Reps Could Be Hurting, Not Helping, Your Small Business Part 1

As a small business owner, you want to make sure your product is presented in the best light. However, if you’re using brand reps for your photography, it could be hurting your style and potential sales. Nowadays, it’s important to stand out from the competition and not blend in with the rest of the crowd. Let’s dive into part one on why using brand reps for small business photography can have a negative effect on your business.

The Problem With Brand Reps

Brand representatives are great for providing a quick boost of exposure and sales–but only temporarily. If everyone uses them to showcase their products then no one stands out from the crowd. That means when customers search online, they get overwhelmed by all the similar content and don’t know which one to choose. This leads to confusion and often times they end up choosing none at all. The key is to find a way to create content that will stand out from the competition and grab attention!

Hire Professional Photographers Instead

This is where professional photographers come in! Hiring a professional photographer gives you an opportunity to really tell your brand story through beautiful photos that are unique and captivating. Not only does this help differentiate your product from others but it also creates an emotional connection with customers so they feel connected with you on an intimate level. Plus, professional photographers are able to take pictures that showcase all aspects of your product--not just the front view (which most brand reps do). This helps customers get a better understanding of what they’re buying which increases trust between them and you as well as encourages more sales.

Make Social Media Work For You

Another benefit of hiring professional photographers is that it allows you to leverage social media platforms such as Instagram or Pinterest for maximum exposure of your product photos. Professional photographers specialize in creating visually appealing images that make people stop scrolling through their feeds long enough for them to notice what you have posted! When used correctly, these platforms can be powerful tools in attracting new customers as well as increasing brand loyalty among existing ones.

Stay tuned for PART TWO of why Using a Brand Rep Could be Hurting Your Style and Potential Sales!